Travel and Adventure

About Setouchi Tours

Our story

Setouchi Tours is the sister site of Shikoku Tours


  • Introduce foreign visitors to the many charms of Setouchi
  • Build a strong, community-based inbound tourism industry
  • Discover, preserve and improve Setouchi’s tourist resources
  • Promote employment of local foreign nationals and Japanese


Rod Walters

CEO, Content Creation, Customer Service
Rod came to Japan from England in 1990. He’s lived in many parts of Japan including Osaka and Nagano, but Shikoku is his favourite place. He likes history, outdoor adventure, cycling, photography, good food, and Shikoku sake.

Max Claeys

Webmaster, web planning

Originally from France, Max manages the Shikoku Tours and Setouchi Tours websites and social media from Hong Kong. He’s traveled widely in Japan and enjoys his occasional visits to Shikoku. Max is qualified as a sailing instructor.


Setouchi Tours specialises in travel in the Setouchi region of Western Japan. Since we’re licensed travel agents, we can also arrange your travel anywhere within Japan.

We work closely with local transport and accommodation providers who would otherwise be left out of the inbound tourism market. Their personal attention to your comfort and enjoyment is what makes your trip to our region special. Setouchi is our home, so we know it best, and we can show you places you wouldn’t otherwise know about.

Setouchi Tours offers both package tours and customised travel options, so you’re sure to find a trip that suits your budget and travel style. Travel around the region requires knowledge of complex transportation and accommodation options. We manage all this for you and provide real time support.

We’re the experts for the Shikoku Pilgrimage and regional adventure travel, with connections to suppliers and guides for all types of outdoor activity.

We look forward to serving you.



Setouchi Tours works with travel agents and travel planners around the world. We’re happy to offer local packages and custom made plans that fit in with the rest of your Japan arrangements. Please let us know your requirements.


Setouchi Tours is a brand of Shikoku Tours Co., Ltd.

12-23-1202 Dogo Yunomachi Matsuyama,
Ehime Prefecture 790-0842 Japan

License No. 2-217 Ehime Prefecture